What is SEO?
SEO or Search Engine Optimisation, is improving your websites “natural” or “organic” hits on searches. Ranking higher improves hits which in turn improves business.
It’s quality control for websites, search engines only want to generate relevant, quality results when you type something into the search bar.
There are many aspects to good SEO and quite a few boxes to check to ensure your site is keeping up with technology, for example your site has to be fast and responsive. With trends, your images need to have alt tags. Content has to be original and informative and should contain phrases that people may type when searching for your product or service. Links are important but it’s imperative that they are good links and most people don’t want to link to sites that are low quality. A low quality link or a link from a site that has nothing to do with your industry can actually do more harm than good.
Above are just a few of the tasks needed to start your site on the right track for improved results, what steps are you taking?
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